Organisations spend on cybersecurity to keep factories running, keep hospital records available and make sure the right person authorises a payment. The products do different jobs. Identity tools control access, network and device security detect suspicious activity, and encryption protects information. Response teams help contain incidents and get systems working again.

A software subscription, a certified appliance and a managed security service have different economics. Software can reach more customers with the same core product; services need people to monitor and respond. A smaller supplier may win business because it holds a particular certification, offers local support or protects older industrial equipment. Meeting those needs can count for more than a long list of features.

Market size & opportunity

IDC’s outlook covers spending on security software, hardware and services. A specialist’s addressable market is narrower, shaped by its products, customer sectors, countries and required approvals. The chart shows the broad spending pool, with both years marked as estimates or forecasts.

ENISA’s December 2025 survey found median security spending of €1.5 million among 1,080 EU organisations, mostly large businesses in highly critical sectors. That is a sample of customer budgets, not a European market total. It helps explain why tools that reduce specialist workload and managed services can compete for the same budget.

Market outlook

Worldwide security spending

Worldwide · US$ billion per year

  • 2026Estimate308
  • 2029Forecast430

Includes security software, hardware and services. Both figures are projections; a specialist supplier serves only part of this spending.

IDCForecast published

Recent progress

As companies put AI agents to work, they also need to control which systems those agents can access and what actions they can take. In August 2026, Gartner forecast US$4.8 billion of worldwide spending on securing AI in 2027. This is a forecast for a specialised category, not an extra amount to add automatically to the wider security market. Useful products must control access and detect misuse, not merely add an AI label.

Regulation is changing the work too. The EU Cyber Resilience Act’s reporting obligations began on 11 September 2026 for actively exploited vulnerabilities and severe incidents affecting covered digital products. That creates practical work in identifying affected components, handling vulnerabilities and reporting incidents. Compliance spending is a demand driver; it does not prove that a particular supplier wins the contract.

Sources

Research & reports

No ETE reports have been published on this theme yet.

Search companies & research

Search companies & research